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The Builds, Explained

The Real Automations,
Start to Finish

No fluff, no code required to follow along. I walk through the exact systems running my brewery and businesses — what they do, what they cost, and what they don't fix.

Live in Production — Diamondback Brewing Co.

1,400 Batches in a Spreadsheet. Now I Just Type One Sentence.

For ten years, every batch we brewed lived in one giant spreadsheet — over 1,400 of them, every recipe, tank, and ingredient typed in by hand. It ran our entire production, and my tax reporting rode on it. So I built a tool that replaced it. Now I type one sentence — what we brewed — and it logs the batch, pulls every ingredient from the recipe library, drops it into the right tank, tracks packaging, calculates barrelage, and rolls it up for TTB and state tax reports automatically. Here's the real system, top to bottom, with the honest numbers.

1,400Batches logged
(by hand)
10 yrsOn one
spreadsheet
5min→secsTo log
a brew
AutoTTB tax
rollup
The Framework — How I Decide What to Build

The 5-Question Test I Run Before Automating Anything

Most owners ask "what tool should I use?" — the wrong question. The real one is "is this even worth automating?" Before I write a line of code, I run every process through the same 5-question test, score it 1–15, and the number tells me whether to build it, wait, or walk away — before I waste a weekend on something half-working I don't even like using. I walk through all 5 criteria, then score a real automation from my brewery live.

5Questions
to score
1–15Score
range
12+Build it
(under 8: walk away)
$0To run the
test yourself
Live in Production — Diamondback Brewing Co.

My $20 AI Answers 60 Event Requests a Month (Here's How I Built It)

Event inquiries were eating ~5 hours of my week — 60+ requests a month, most I couldn't even host. So I built an AI that reads every inquiry, checks my calendar, and sends a real, personalized proposal back. Response time went from 24–48 hours to under 60 seconds. It runs on a $20/month Claude subscription and took about 10 hours to build. Here's the whole system, top to bottom.

<60sResponse time
(was 24–48h)
5hSaved
per week
$20Per month
to run
~10hTo build
(weekends)
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